Selected Works
A curation of technical architecture, full-stack development, and digital transformation projects across diverse industries.
BrewMetrics
BrewMetrics is an enterprise analytics platform for ABInBev, focusing on data-driven decision making and real-time insights.
Role
Tech
Impact
- square Enabled 40% faster decision-making across global supply chain teams.
- square Unified disparate data sources into a single source of truth for brewery operations.
TestOps
Seamlessly test and learn from Experiments. Measure any KPI of your interest like NR, Volume, Market Share, etc. Implement a scientific approach with structured design of experiments and measurement to drive meaningful results. Report, with confidence, the impact generated by interventions. Socialize results with peers for cross-learning.
Tools
Tech
Impact
- square Reduced debugging time by 40% using Splunk API visualization layers.
Watch Tower
Watchtower is our approach to connect performance and resource allocation, enabled by data and analytics in a scalable manner. We started with a mission to have the Integrated Performance & Resource Allocation process unlocked by a statistical Commercial ROI and the goal is to revamp our process to increase focus through statistically informed prioritization of investments at the brand, channel & geo (and wholesaler) level Model that maximizes execution & investment
Tools
Responsibility
- square Conducted stakeholder discussions to understand performance tracking and ROI-based resource allocation needs
- square Created user flows, information architecture, and wireframes for data-heavy dashboards
- square Designed performance and investment dashboards for brand, channel, and geographic insights
- square Visualized complex data (Commercial ROI, investment allocation, performance metrics) into intuitive UI dashboards
- square Used Hexa Design System to maintain consistency and scalability across the platform
- square Built interactive prototypes and collaborated with developers for implementation
- square Conducted usability testing and improved dashboard usability based on feedback
- square Supported data-driven decision-making through user-centered design solutions
MLP & Mars.ai
Designed a marketing investment optimization platform that recommends brand investment for maximum ROI by simplifying complex inputs like inflation, constraints, and historical spending into intuitive user flows and dashboards. Created wireframes, prototypes, and data visualizations, and collaborated with developers to deliver a user-friendly decision-making tool.
Tools
Responsibility
- square Worked with stakeholders to understand business goals, ROI model, and marketing investment decision workflows
- square Converted complex business logic (inflation, constraints, last year's spend, ROI factors) into simple user flows and interfaces
- square Created information architecture for investment planning and recommendation system
- square Designed wireframes and high-fidelity UI for data input, scenario planning, and ROI recommendation dashboards
- square Designed data visualizations to help users understand investment vs ROI performance
- square Created interactive prototypes to demonstrate investment planning workflows
- square Collaborated with developers to ensure accurate implementation of UI and logic
- square Conducted usability testing and improved user experience by simplifying complex data inputs
- square Focused on usability, clarity, and trust for AI/recommendation-based decisions
Reader's Digest
The idea for Reader's Digest first came to a young American copywriter called DeWitt Wallace while he was recovering in France from a shrapnel injury during the First World War. He spent four months poring over magazines sent from home, and it gave him an idea. Returning to the US at the end of the war, he decided to produce a new kind of monthly magazine—one that gathered together all the most interesting articles around so that people could get the best of the best reading all in one-pocket sized place. In doing so DeWitt Wallace became the world's first search engine.
World Webs
World Webs is a privately-held company headquartered in Maplewood, New Jersey. Our initial is on town sites run by private individuals who have a love for their community. The flagship site - Maplewood Online officially started in 1997. WorldWebs is a culmination of 20 years of experience in what we believe are the crucial modules necessary for a local community website. Maplewood Online is almost fully upgraded to our latest platform.
Tools
Tech
Some of My Work URLs
Designed and developed multiple business websites including eCommerce, legal, healthcare, travel, events, and service platforms, focusing on responsive design, user experience, and conversion-focused layouts.
- public Artechz - Design & Development Agency Website
- public NJ Stuff - eCommerce Website
- public Edferszt Law - Law Firm Website
- public Dutssion - Business Website
- public Halooms - Service Website
- public SD Surgical Works - Medical Product Website
- public Just Imagine Holidays - Travel Website
- public Comedy Promotions - Event Website
- public Ladies Club - Community Website
- public Precious Events - Event Management Website
- public Student Bills Company - Utility Management Website